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Meg Siegal
SVP / Creative Director
"I wish I were playing outside right now."
Meg’s a big fan of self-deprecating humor, which means she’s not a fan of writing about herself in the third person. That said, she gave it a try.
Although Meg got her start on the Internet, she’s a multidisciplinary creative (Meg can’t believe she just used that phrase) and is comfortable in all mediums – some of which are not even defined by advertising as we know it. Since joining Arnold Worldwide in 2000, Meg has worked on just about every account under the Arnold sun: ESPN, Ocean Spray, Activision, Royal Caribbean, Progressive, and for the last eight years, truth®. In 2007, Meg founded the agency’s R&D Lab alongside Ryan and Todd, and continues to oversee the group in her quest to improve and expand the agency’s offerings in creative uses of technology – in other words, blowing people’s minds.
Meg’s work has been honored in numerous award shows including the Emmys, Cannes, The One Show, Art Directors Club, the ANDYs, Effies, and others. Most notably, her work for the truth® campaign has contributed to the 10-year decline in smoking rates among teens – it’s down nearly 60% since 2000.
Meg lives with her husband, Charlie, her two-year-old daughter, Sally, and her dog, Quicksie. Shes fond of combining her love of sports with her love of water. And, between us, is getting a little too used to this whole third person thing.
