Carnival: The World's Largest Children's Book
First we set up an onboard contest, asking kids to tell us the most fun thing they’ve ever dreamed and
to draw a picture to go with it.
From all the entries, we picked 12 of those dreams as inspiration for “The Dream Plucker of Perrysport.”
Then we got busy with the large task at hand: building the world's biggest children’s book.
Finally, we unveiled it – in a totally big way, of course, on the Today Show in Rockefeller Center. Watch the clip
Through a donation and proceeds from "the Dream Plucker of Perrysport," Carnival is on its way to their goal of
raising $3 million for St. Jude.