Volvo: From Sweden with Löv Tour

From Sweden with Löv comes the new XC60. This new crossover is the culmination of 80 years of Volvo ingenuity. It’s the safest Volvo in the history of Volvo and also the latest in their design evolution. So we designed a traveling

exhibit that would pay respect to where Volvo has been and, as evidenced by the XC60’s innovative safety technology, where the future of Volvo is headed.

Spreading the löv

The car that stops traffic and itself drew plenty of traffic into Volvo showrooms across the country as the tour stopped in countless cities from coast to coast. The car was unveiled much to the delight of Volvo enthusiasts and newcomers to the brand who wanted to see what all the buzz was about. The exhibit featured several films and displays touting the new XC60’s safety features, design philosophy and driving dynamics.

löv gets a second chance

The tour exceeded expectations. It was extended into a second phase due to the success of the first and played a role in helping the XC60 become the best-selling Volvo in the lineup its first year out of the gate.

Putting löv to the test

Look, Mom, no hands. People visiting the tour were allowed to test the XC60’s City Safety feature out for themselves. We caught their reactions on lipstick cameras mounted in the car. Watch the "Löv Hurts" video and you’ll see real reactions from actual customers who can’t believe the car actually stops itself. So, we not only created an exhibit, but we used the exhibit to create content.