truth: Night of the Gummies Mobile Game
In 1997, a Big Tobacco executive said, under oath, he believed gummy bears were addictive like cigarettes. That got us thinking, “man, those are some bad gummies.” So to warn kids about the dangers of gummies, we created the free mobile game, Night of the Gummies. In it, users are challenged to protect their house from a bunch of - well, evil gummy bears.
The game is available on both the iOS and Android platform and to date has over 350,000 downloads.
To get teens to download the game, we created a cinema trailer to air before movies. Not to mention, the huge menacing gummy bears we displayed in theatre lobbies.