Amtrak: National Train Day Posters

Among hobbyists, historians and travelers, trains have a loyal following. These self-espoused ‘rail fans’ are a passionate but niche community. Amtrak wanted to make their love contagious. So we created National Train Day—a nationwide celebration of all things train.

We wanted rail fans to be our evangelists. We also wanted to celebrate their passion in a way that would be intriguing and inspiring to the general public. The ‘Trainiac’ was born. This poster series helped promote Amtrak’s most successful integrated promotion ever. Over 28,000 attendees turned out for National Train Day in four cities.