St. Ives: Good All Over
St. Ives conducted a study and discovered that 7 out of 10 women prefer St. Ives Soothing Oatmeal and Shea Butter Lotion. But they weren't the only ones who preferred it.
Behind the Scenes with Peggy Sirota
Legendary photographer and director Peggy Sirota is the master at getting amazing performances from her cast and crew. In order to lighten up the mood on set, she often does theme days and as you might be able to figure out from photos, the St. Ives shoot was "Dress Day." Having everyone in ridiculous dresses (clients and male art directors included) created a sense of camaraderie and made the model feel at ease.
Indie group Elizabeth and the Catapult was one of numerous up-and-coming artists to demo the well-known children's song, "Heads, Shoulders, Knees & Toes" for the St. Ives campaign. Everyone fell in love with Elizabeth's playful interpretation that brought a freshness and playful feel to the brand.