Cannes: Fixing Advertising's Talent Crisis Campaign
The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the "Talent Crisis" in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover unbeknownst to upper management. These posters were placed around Cannes, in order to drive traffic to the event. They were also supported by postcards with the same creative.
Print and poster executions