Self chec (Pro bono): Felt by Millions Campaign

The idea of this campaign is simple and powerful: use arresting visuals and tongue-in-cheek tone to raise awareness about self-check exams and regular cancer screenings. Images of models, especially provocative ones, have instant stopping power and buzz building potential. The ultimategoal is that this campaign will get people to take a hands-on approach and start checking themselves.

Print and outdoor executions