McDonald's: The Egg McMuffin of...
In 1972, McDonald’s introduced the Egg McMuffin and changed the way America eats breakfast. Made with fresh-cracked egg and served on a freshly toasted English muffin, it was the first ever hand-held breakfast sandwich of its kind. To this day, it still stands as the world’s signature breakfast sandwich.
In creating this 30-second TV spot, the idea was to give the world a new, fun way of saying “the best”. The phrase “the Egg McMuffin of…” quickly caught on in social media, becoming an organic worldwide trend on Twitter and garnering more than 500,000 YouTube views in just 3 short weeks.
The Egg McMuffin of Press
Egg McMuffin Goes Viral