Carbonite: Carbonite

WARNINGS CAMPAIGN

emotional chord. We engage people in our story, fight their apathy and remind them of what’s at stake with data loss. Because it isn’t just rational – I lost something so I need it back. It’s emotional. It’s hundreds of hours of work. It’s the memories you create and cherish. When that’s all lost you’ll do anything to get it back. Fortunately, Carbonite is here to make sure you never go through all that. With backup storage online that you can always trust.

Wouldn’t it be great if you got a warning when it mattered most? For instance, before your computer crashes and you lose all the valuable stuff on there? Well, you won’t. It just happens. Our challenge was to make people care about online backup before they lose their files. So they won’t need a warning.
While everyone else in the category talks about how their technology works with specs and features, we strike an

With the help of director Tomas Jonsgaden of Anonymous Content, we launched the campaign with a TV spot about a young couple’s wedding day filled with surreal warnings of impending loss.