New Balance : Like Barefoot. Only Better.

While the other players in the minimal or “barefoot” running category position themselves as the stripped-down solution to tech’ed-out footwear, the Minimus from New Balance offers runners something different – a more thoughtful approach to minimal running. Designed to deliver precisely the right amount of flexibility, support, protection and cushion, the Minimus gives you only what you need (which isn’t much), and nothing you don’t.

It’s not anti-tech. Instead, it’s like barefoot, only better.

Enter the Minimus Man. On one foot he wears the barefoot-inspired New Balance Minimus. On the other, he wears nothing at all. He’s a living, breathing, trail-running, side-by-side comparison. And his single-shod exploits prove that the Minimus is indeed like barefoot. Only better.