Hatch: Apple 1984 Focus Groups

Remember that legendary, iconic spot that both launched Apple computers and gave birth to the whole Super Bowl advertising frenzy? We wondered what would happen if Steve Jobs was not a visionary. What would happen if you made an animatic of it and ran it through focus groups. We did. And it aint pretty, let me tell you. This short film was the opening to the New England Hatch advertising show and became an instant hit on Youtube.