Arnold Amsterdam has developed the first fully functioning bike that spells a name. It's currently cruising the Boulevards of Cannes. Fans follow the self-proclaimed 'Spokesperson of Arnold Amsterdam' on the bike's blog and Twitter and connect with the agency through Arnold Bike's Linkedin page. The idea targets LinkedIn specifically, rather than Facebook, as it's more of a hub of industry business.

Join #arnoldbike in Cannes

Connect: http://nl.linkedin.com/in/arnoldbike

Follow: @arnold_bike