Arnold Honored on Ad Age's Agency A-List

October 16, 12

Arnold Worldwide received one of advertising's top honors: a spot on Ad Age's Agency A-List. Each year, Ad Age's editorial board chooses the top 10 agencies that they believe best delivered across the business spectrum. We're thrilled to be included and thank all of our clients for your continued partnership. 

Read Arnold's profile on AdAge.com.

Ocean Spray's Bog-osphere On The Road Again

October 16, 12

MediaPost

By Sarah Mahoney

 

In the latest version of wooing America with its tiny, tart fruit, Ocean Spray is again bringing its bogs across America, this time setting up shop in New England’s Gillette Stadium, New York’s Rockefeller Center and Walt Disney World.

Read more at MediaPost.

Progressive CMO Talks About "Flo's" Impact on the Biz

September 26, 12

Chief Marketer

By Patricia Odell

Flo, that quirky, perky red-lipped girl who sells Progressive insurance has become a well-known entity. She has been marketing the insurance company since 2008, appearing in more than 80 ads by agency of record, Arnold Worldwide.

Read more at Chief Marketer.

Another E-Commerce Site Tests Advertising on TV

September 24, 12

New York Times

By Stuart Elliott

Decades ago, commercials for Fab detergent were a ubiquitous presence on television.

Beginning on Monday, another brand named Fab will also be turning to TV to advertise.

The newcomer Fab is the social shopping Web site that has a focus on what it calls “everyday design.” Fab is working with the Arnold Worldwide agency to test whether a presence on television will further stimulate interest in, visits to and sales through fab.com.

Read more at the New York Times.

Ad Age Picks the Top 10 Female Ad Icons of All Time

September 24, 12

Advertising Age

By E.J. Schultz

From the Morton Salt Umbrella Girl to Progressive's Flo, the last 100 years has seen the introduction of dozens of classic female ad icons. Some are timeless, others broke barriers and some could just plain sell stuff. Here are the top 10, as designated by Ad Age, in chronological order of their year of introduction.

Read more at Ad Age.